Capture the Fashion Action

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A few posts back, I wrote about the illustrations of Cocopit. Her rendition of fashion is dreamy but one can’t really say that they are abstract.

Then I chanced upon the works of Jarno Kettunen. They are quite something else.

(Dior Homme F/W 0

(Eley Kishimoto Spring 0

Jarno Kettunen is an artist and illustrator based in Antwerp, Belgium. He makes action drawings at the backstage of fashion shows. This is the first time that I’d seen action drawings (this must sound really stupid to the fashion students), but I find them really intriguing - an artist’s interpretation of what’s on the runways!

(Kris Van Assche F/W 0

(Henrik Vibskov F/W 0

These drawings are supposedly to ‘describe the fashions and mood in the backstage in an artistic and expressive manner’. Well, these are certainly not your everyday fashion illustrations

I like them because instead of simply portraying visual impressions, they give us an emotive sense of what the artist perceives. It captures the mood of the show and of the clothes. Often, it is difficult even to make out what exactly is being drawn - individual pieces blur and merge into one another. The end results may be a minimalist sketch of the general shape of the ensemble, or splashes of the key colours.

(Wendy&Jim F/W 07)

These drawings are used in fashion lookbooks, catalogs and magazines. I think they make perfect mementos for remembering a show by.

(Photo: Jarno Kettunen)

Let your imagination do the work,

Dottie

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Filed under Dottie, Fashion, Feature, Illustration