Hermès Window Display: Simply Brilliant

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I don’t know if it is just me, but I find Singapore’s store window displays hardly creative. They are either the shiny, gleaming ‘It’ bags of Chanel and Louis Vuitton, or the mannequins wearing tailored pants in YSL.

I guess it does a fabulous job in showing what the brands want you to buy this season, but to call the space ‘creative’ would be more or less stretching it.

A couple of days ago, when my boyfriend messaged me on my mobile with the words ‘You have to see the Hermès window displays!’, I shrugged it off and wondered what the store can possibly do – tie their silk Twilly scarves into a quilt?

A day later, the store display popped up in our conversation again. I had a naggy feeling I really had to check it out.

I did just that last night, and if you saw someone carrying out a worship ritual in front of the Hermès store displays yesterday, that was me.

You’d do the same too if you saw these:

Using ink erasers pictured above, the creative team fashioned out…

A crashing car!

I have to admit that I often look at ink erasers with wonder as a kid, because we already had correction fluid, or ‘liquid paper’ as we Singaporeans know it. But this is some kind of primary school project gone high end, crashing into Hermès like a rocket, taking over the window displays by storm.

Using the same material, they marry it with scotch tape (!) and fashioned an entire wall of ink erasers, to display watches.

This is absolutely brilliant, my friends – recession chic should be about using everyday material to allow ourselves to be creative! Seeing this in Hermès just about drives the notion home, right here in Singapore (:

Next up – remember these super retro glue sticks we used in primary school? They more or less stank a bit, isn’t so fab to use, but certainly looks damn good when fashioned into a plane!

I liked to touch the cottony part in the middle even though it gave me sticky fingers afterwards.

And what can pencils become, in the magical blank spaces of Hermès display areas?

A train, complete with train tracks, entirely made of 2B pencils!

At this point I was kneeling down and I think my jaw was dislocated with awe already!

You know how Enid Blyton wrote about fairytale lands, and how while growing up you realise they aren’t real? I never stopped believing in the Faraway Tree and the lands the clouds bring, to tell you the truth.

I think there is a land called Hermès, really, because just look at this!

There were also pencil trees, a coffee mug with spoons for feet, and a liquid paper with keyboard button legs.

A kooky pink scissors (looks like something I’d buy!), and a mouse which has a crush on the UHU glue.

A Post-it Garden!

With dancing liquid paper elves trying to kidnap a Hermès Twilly scarf. They have keyboard legs too.

My favourite highlighters! These are always ‘juicy’ during use (;

They have sharpener legs and seem to be friends with the keypouches!

UHU Glue imps!

The UHU Glue imps like to skip using necklaces (:

(This feels like one of those oral, ‘describe what is happening in the park’ exams)

They have pins for hands and legs (:

These two glue imps are learning to roll giant Hermès bangles.

And I think these UHU glue imps are just having a gleeful riot with Hermès accessories.

Pencils! They have paper clips for hands and legs.

Hermès employs these pencils to help them roll their ties perfectly.

High end labels, stationery, imagination and fairytales are just some of my favourite things and they have been created into a series of magical window displays by Hermès.

If you want to check it out for yourself, you’ll be able to find these on display at the Takashimaya Hermès boutique (Level 2, in Takashimaya Ngee Ann City), and the Hermès boutique near Wheelock Place, just next to Starbucks.

Creativity for the win!

Stephie

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