Stephie Gets Invited to the New LG Chocolate BL40 Launch

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I was invited to cover the regional launch of the new LG Chocolate BL40. It was a pleasant surprise as November is my birthday month and as other years, I planned an entire month of ‘celebrations’. Instead of celebrating only one day, I make sure every day in November is spent in a special way.

So when the invite came in, I made plans to spend a week in Hong Kong! I have visited Hong Kong frequently over the years, but it has been at least 3 years since I’ve last visited. I love the city and how there is never ever enough time to explore the entire place, not like Singapore where the saying is that you can cover the city in just 4 days.

The LG launch was a huge affair with regional media flown in to cover the event. I travelled with press from Style:, Catalog, The New Paper, among others. I’d really like to thank LG for including bloggers in this trip, it’s something exceptional and I was glad to have experienced it for myself.

It was held at Four Seasons, posh posh if you ask me!

The strangest thing happened when we were flying from Singapore to Hong Kong: our Singapore Airlines flight got delayed twice due to mechanical problems and by the time we reached Hong Kong, we had to go straight to Four Seasons for the launch.

I was in my ‘let’s get comfortable!’ outfit for the flight: leather sandals and a Muji dress when I realised we had to go straight for the event from the airport…

You might as well shoot me if I were to go in that outfit. There and then, I resolved to have at least two travel-friendly outfits which are formal enough to go for tea with the Queen. It’s going to be hard but once I find it, it’ll be up on Stephie’s Shop.

But thankfully, my skills from sample sale experiences kicked in and I changed into a vintage dress and some Moccassins within 10 minutes.

I arrived at Four Seasons and was greeted by pretty girls:

There was also a pianist at the venue, no one seemed to take notice of him but I thought he was doing a great job and gave him a thumbs up; he nodded in response. Don’t forget the people in the background, y’all, they are very important.

As we arrived just in time, the press event was about to start.

Instead of choosing to be seated like a very dignified lady I decided to brave it out at the photographers’ section right at the front. After many years of watching Taiwanese entertainment news, my experience as a telly viewer tells me that standing with the photographers is NEVER WRONG! Always remember that.

Here I am! One girl in a vintage dress with the whole lot of men!

I managed to get the front spot at the right hand corner of the section. All photos in this post are taken by your friendly blogger (me) so I hope you enjoy them (:

Behind me, very civilized guests and distinguished media (:

The President & CEO of LG, Dr. Skott Ahn. Really young to be CEO eh? He looked serious giving his opening note and then very happy when Nadya and Chiling came out.

Quick bit about the host: She’s wonderful and composed and effectively trilingual (English, Mandarin, Cantonese), I was extremely impressed with her.

Video clips of Nadya & Chiling introducing the handphones

And here’s the part where I flood you with photos of Chiling Lin. For foreign readers, she is a Taiwanese celebrity and model best known for being able to promote products successfully. She acts in a couple of movies as well.

I think it’s a great move for LG to engage her as an endorsement partner because seriously, she makes her living out of promoting products and she’s damn good at it. Please see photographic evidence:

I was never a Chiling fan before this, every time the papers mentioned her I’d be thinking, well, she’s just a model, isn’t she?

But after going to the LG launch, I’d say that the girl gets my respect in terms of being professional. She is effectively bilingual. At the event, she also promotes the product in a very natural manner. I’ve also met executives who have worked with her before and told me about how professional she is when she’s working.

If you check the photos, she’s always smiling in every shot and I don’t have a bad photo of her at all, given that I’m not a professional photographer. She also makes me really want to buy the new LG Chocolate, even though I’ve just changed to a new mobile recently.

And that, ladies and gentlemen, is called succesfully creating DESIRE.

 

Which works, because desire should be what you should feel towards the new LG Chocolate because it is as sleek and as fashionable as mobile phones get. We all have different needs when it comes to a phone, it’s almost like buying a bag.

The new LG Chocolate is great for reading emails (it creates a split screen between your inbox list and the content of individual emails), watching videos is a breeze with the 4 inch LCD screen (with its own LCD technology borrowed from the technological advancements in the LG TV screens family) and a 5 megapixel camera.

I think it really sets itself apart from its competition, amidst the massive sea of iPhones and Blackberry(s).

I’ll be honest to say that I don’t currently have a budget for a new phone yet (just bought a new one two months ago) but I am seriously tempted to buy this one!

I also have more Hong Kong posts up on Stephie Says, so head there for my personal photos on the trip. (:

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